An introduction

North Actionsports Group

Headquartered in the Netherlands, the North Actionsports Group (NAG) offers industry-leading products for kiteboarding, windsurfing, foiling, wakeboarding, and standup paddleboarding.

The NAG brands – North Kiteboarding, Mystic, North Windsurfing, and North SUP – are pushing the boundaries and broadening the experiences of our water sports, with innovation, technology, and accessibility at the forefront. We’ve won several awards, with Mystic holding the title of best kitesurfing accessories brand for the last ten years in a row.

NAG is part of the North Technology Group, a diverse family of companies serving marine and manufacturing markets worldwide. North Kiteboarding Product Development and Brand Management is based in New Zealand, while Operations and Sales are carried out at the NAG headquarters.

It Calls

Nothing teaches design like nature. Only when you feel the unpredictable forces and power of the elements that take you away can you understand how to design for the perfect ride. The North design process starts and finishes on the water and is guided by three defining design principles. We are: Engineered. Refined. Intuitive.

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Boundless Waters

Mystic creates a range of equipment that embraces modern technology and durability, allowing riders to break all existing boundaries. Over the last 20 years, we’ve sealed our reputation as an industry-leading name by introducing the latest innovations into our products, ensuring they are top-of-the-line and built to last.

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Go Beyond

Sparked by decades of innovation under North Sails, the pioneer of 3Di technology in sailmaking. North Windsurfing brings the same cutting-edge technology to products that elevate and optimize the windsurfing experience. Pushing riders harder, higher, and faster, without sacrificing durability for performance.

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Standup Paddleboarding

Our passion at North Sails is getting out in the wind, on the water, and into nature every day. Even when the conditions are flat calm, we head out in pursuit of adventure. Standup paddleboarding is the ideal activity for exploring your local spots, keeping you in fine form for when the wind calls you again.

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